BREAKING NEWS
AI UGC
OpenAI just dropped Sora 2, a breakthrough video generation model. Hundreds of app founders are already using this technology to create viral videos and get millions of views.
Click here to see a great example of someone using Sora to market an app.
Use this to your advantage until the world catches on.
Sleepy
Weekly App Idea
If you’ve spent any time browsing Sensor Tower’s health & fitness category, you’ve definitely seen the flood of sleep apps.
Sleep is one of the most important parts of a person’s day, so it’s no surprise that apps promising to track, improve, or optimize it make millions.
But here’s the thing, there’s no clear market leader. All of their branding is ugly and none of them stand out. Massive opportunity to improve upon this is sitting in plain sight.
The hard part? Scaling with influencers. Sleep is overlooked and isn’t inherently viral, meaning it will be more difficult to scale. I personally don’t think I’ve ever seen an influencer post about a sleep app.
However, if you crack influencers, you’ll own the category. And if you don’t build it, I will.
Upcoming events
This week, Blake led a call about the biggest mistakes people make with influencer marketing
Here are the main takeaways
Do your research. Look at credibility with influencers; it could be worth the extra dime rather than having to backtrack.
This emphasizes due diligence before collaboration or partnership — especially with influencers or public-facing figures. It’s often better to pay slightly more for a reliable, credible partner than to risk brand damage, wasted time, or PR fallout later.
Prioritize. Skillset. Systems.
Focus on what matters most: define priorities, match them with the right skills, and reinforce with reliable systems.
If a creator is wasting your time, move on.
Time is valuable; err on the side of caution. This is about protecting resources and setting boundaries. Not every collaboration is worth the emotional or logistical investment.
Care about intrinsic value and sharing accurate information:
Focus on authenticity, truth, and integrity rather than surface-level appeal or engagement metrics. Create and share content that genuinely benefits the audience — educational, meaningful, or inspiring, not just viral.
In the age of misinformation, brands and creators build trust by prioritizing truth and evidence-based messaging. Credibility and integrity yield sustainable influence; misinformation erodes both reputation and relationships.
This Thursday, Alex will be taking us through decisions that make or break an app.
Insiders Exclusive
Become the top 1%
Apply to join The Insiders
If you’re serious about accelerating your success, apply to the App Mafia Insiders.
We’re a private community of $100M+ founders who share strategies, connections, and support.
The best app founders are here first.
That’s it for this week.
Did you achieve something great recently? Tell us about it by replying to this email. You may get featured in the next newsletter.
App Mafia
P.S.
New here? Check our FREE PDF for the blueprint to our tech stack.